The Design Process

At Cleartorch, we approach web design as a more rigorous form of art, a conscious effort to create something that is highly functional and aesthetically pleasing. Our methodology is about researching, calibrating, and measuring twice before executing – to make sure that the end product not only fits, but performs like a well-oiled machine. With every decision we make, we consider what it means for you - your brand, your budget, your customers, your prospects, your competition and your market

Phase 1

The first phase in your project is the Planning and Discovery phase. during this phase we will be getting to know you and your business to construct your custom website:

• What are your marketing objectives for this project?
• Who is your audience and what are their expectations?
• What message are you trying to convey?
• What is the competitive landscape and what are the industry best practices?

Once we achieve a thorough understanding of your place in the market and your business needs, we will make tactical recommendations of how to best achieve your goals.

Phase 2

The second phase in your project is the Conceptualization Phase. This is where the fun begins! Our designers take the inspiration you've provided them and come up with a concept for your review. Your feedback on the initial concept is highly valued.

There is much to be done!

Phase 3

The third phase in your project is the Implementation Phase. At this stage, our team is ready to construct the actual pages of your site. You will receive regular progress updates.

Also, during this phase, our Usability Engineer will go through the site to ensure that we have met our internal standards of making the site "dirt simple" to use. Once all of this is completed, we will assign a Quality Assurance resource to pour through the site making sure that everything works impeccably. We are now ready to enter our Deployment Phase.

Phase 4

The fourth and final phase of your project is the Deployment Phase. So your site has been built. When will this puppy go live?

Prior to the site going live, we will need tot horoughly test, test, and retest to assure a flawless user experience.

You are now ready to show your site to the rest of the world! Our team will submit your site to the appropriate search engines and if you would like we can begin a robust Search Engine Marketing Campaign that will help catapult your site to the top of the search engines.

May we take the worry and guess-work out of your web site design project?

Contact us today