FAQWhat is Cleartorch Cleartorch is a full-service website development and design studio creating custom websites for small businesses. We focus on one objective, developing sites that ultimately satisfy the client, and we are committed to delivering outstanding solutions that are sensible and drive profit. What can a Cleartorch website provide my business?
Why does my business need a website? "Everyone says I need to be on the internet. What will it do for me and where do I start?" This is a familiar feeling for many business owners, and there are concrete ways in which a quality website can provide value to your business, as the internet is now solidly established as one of the most important forms of media available. "I operate a local business - Should I have a website?" Whether your customers are global or local, a website can provide you with many benefits. The majority of North Americans have internet access at work, home or school. The internet provides a faster, easier way for your customers to contact you than in person, via phone, or through the mail. At any time of day customers can view your online information, send messages to you via email, or place orders online. Your website can be targeted to the local market in terms of content and search engine placement. Increase Your Sales Your sales will increase by the added volume of customer contact alone. If you add functionality such as online ordering or shopping, your sales will increase even more. Targeted Audience The internet can advertise to your targeted demographic like no other medium. Your website is viewed by a highly targeted audience. Search engines direct traffic to you based on the content on your website (your products and services). Additionally, you can invest in specifically targeted online banner advertisements to increase the exposure of your website. Does my website need a Content Management System?  A content management system or CMS is used to manage the content of a Web site, and is custom-built for businesses that would like to update their website's content using an interface like Microsoft Word -- with no HTML or coding language required. A custom-tailored CMS can breathe life into a business website, allowing the business owners and employees to update site content in real-time. We find that most businesses benefit from the ability to instantly update their content through a CMS. However, if you'd prefer to have us update your site's content, and forego the cost of a CMS, we will be happy to include this in your maintenance agreement and make any updates to your website within 24-48hrs of an email or phone request. The cost and practicality of deploying a custom CMS is determined by the scope and frequency of updates to your website, and the decision to use a CMS is ideally made at an early stage of the design process. What is the difference between Search Engine Optimization and Search Engine Marketing? SEO? SEM? These acronyms are often a mystery to businesses trying to establish a strong web presence. We've distilled their essence into no-nonsense definitions: Search Engine Marketing or SEM is comprised of all activities having to do with marketing websites to the search engines to gain visibility. The three most popular components of SEM are Pay-Per-Click Marketing, Link Building, and Site Optimization. Search Engine Optimization or SEO is the Site Optimization component of SEM. SEO is the process of developing your site's content and layout focusing on a specific set of keywords and phrases that a business will profit from rankingly highly for in Google, Yahoo, and other major search engines. You can read more about these services on our Search Engine Optimization and Website Marketing pages. What do your services cost? Because no two businesses have the same goals and principles, every solution Cleartorch produces is custom-tailored to fit your needs. For this reason, we have no set prices or 'website packages.' By our design method we can only present our proposal of website features and costs after we have met with you and learned everything we can about your business. As a small business owner, we caution you to be skeptical of any design firm that claims to create custom website with set package prices. Odds are, these companies are either using a stock template instead of a from-scratch approach, or are simply overcharging for what their package offers. For a free, no obligation quote or consultation please Contact us today. How long does it take to create a website? Each website solution varies in its complexity, scope, and build time, but most of our small business website solutions are completed in 6 weeks or less, from our first meeting until the site is 100% tested and online. What's Ecommerce? Ecommerce is simply the term given to purchasing products or services over the Internet. How do people find out about Websites? 1. 90% from links from other sites How can I contact the Cleartorch team? Please email team@cleartorch.com or submit an inquiry via our automated online form here |